In September 2025, PT Symrise a multinational company recognized for its expertise in flavors, fragrances, and cosmetic ingredients entrusted Tourezia Event Management to organize a three-day corporate gathering and team-building program in Yogyakarta, Indonesia. A total of 64 participants from the company’s Indonesian division attended the event. The program was carefully designed to balance business objectives with recreational engagement, ensuring that employees gained professional enrichment while also enjoying cultural immersion.
The scope of the event covered team-building activities, food and beverage management, gala dinner arrangements, documentation, show management, airport handling, and transportation logistics. Over the course of three days, participants experienced a well-curated program that seamlessly combined business meetings, collaborative challenges, cultural exploration, and leisure activities at some of Yogyakarta’s most iconic venues.
The outcomes were highly positive. As a result of the program, PT Symrise reported stronger team morale, improved interdepartmental communication, and higher employee satisfaction. Moreover, the event reinforced the company’s collaborative culture while giving participants the opportunity to explore Yogyakarta’s rich heritage and renowned hospitality.
This case study highlights the objectives, planning, execution, and outcomes of the event demonstrating Tourezia’s professional expertise in delivering a seamless corporate experience for a large group.
PT Symrise is the Indonesian subsidiary of Symrise AG, a global supplier of flavors, fragrances, food, nutrition, and cosmetic ingredients. With headquarters in Germany and operations across more than 100 countries, Symrise is known for its commitment to innovation, sustainability, and excellence in creating sensory experiences.
In Indonesia, the company has built a strong market presence by serving clients in the food, beverage, and personal care industries. Furthermore, with a workforce that values creativity and precision, Symrise recognizes the importance of investing in employee engagement and team cohesion.
The Yogyakarta program was conceptualized as a hybrid initiative—blending corporate meetings with interactive team-building and cultural appreciation. The key objectives included:
Strengthening Team Cohesion
Since employees work across multiple departments, the company aimed to encourage stronger collaboration, trust, and camaraderie.
Rewarding Employee Performance
In addition, the gathering served as recognition of employees’ contributions, offering them memorable experiences outside their daily routines.
Balancing Business and Leisure
Although part of the program was dedicated to business meetings, the majority focused on creativity, fun, and cultural immersion. Therefore, participants left with both professional insights and personal joy.
Showcasing Professional Event Management
By partnering with Tourezia, PT Symrise ensured that every aspect—from transportation to food and beverage service was handled at an international standard.
Yogyakarta was selected as the destination because it offers a unique combination of culture, history, and modern hospitality infrastructure. Known as the cultural heart of Java, the city provides:
Prestigious hotels such as Hotel Tentrem, which is ideal for corporate gatherings.
Cultural dining venues like Rama Shinta Resto Prambanan, offering breathtaking views of the temple complex.
Heritage attractions including Rumah Kecebong and Malioboro Street, where participants enjoyed authentic cultural experiences.
