In January, Kalla Kars, a leading automotive distributor, entrusted Tourezia with the launch of their newest showroom in Kebayoran Lama. The event marked a significant milestone in their business expansion and demanded a seamless blend of branding, technology, and guest experience. With a comprehensive scope ranging from concept planning to onsite execution, Tourezia delivered a high-impact store launch tailored to reflect Kalla Kars’ premium image.
Kalla Kars required a professional and engaging launch event to introduce their new store to the public and stakeholders. The brief called for a complete event solution that would cover aesthetics, logistics, ambiance, and regulatory compliance. Furthermore, the event needed to create a memorable impression, reinforcing Kalla Kars’ brand identity while accommodating a diverse audience of VIPs, partners, and customers.
Tourezia took a holistic approach, acting as both event organizer and equipment provider. Key elements of the production included:
Stage Design & Audio-Visual Setup
Tourezia designed a modern stage equipped with LED panels, LED wings, and leveling LED, enhancing the visual appeal for both the live audience and media coverage. A professional sound system was paired with a dedicated genset to ensure consistent audio quality throughout the event.
Atmosphere & Comfort
To ensure comfort under the Jakarta sun, Tourezia installed misty cool systems, a tenda plafon (canopy with ceiling), and flooring for the inauguration area. The VIP seating area featured premium sofas and tables, while participant chairs were arranged to maximize engagement and flow.
Entertainment & Ceremony
The entertainment lineup included a lively organ tunggal performance, adding a local touch and keeping the mood festive. The ceremonial ribbon-cutting was staged with decorative balloons, elegant gimmicks, and a photo-ready setup that captured the moment of official launch.
Power & Technical Support
Separate gensets were allocated for both sound and LED systems, ensuring uninterrupted power. Tourezia’s on-site technicians managed the technical operations smoothly from start to finish.
Permits & Compliance
Recognizing the importance of regulation, Tourezia also managed all necessary permits and clearances required to execute the event legally and safely in a public space.
The launch event drew positive feedback from Kalla Kars management, media partners, and attendees. The cohesive setup, on-time execution, and visual appeal successfully translated the brand’s premium image into a tangible experience. Not only did the event attract attention on-site, but the visuals and atmosphere also amplified engagement across digital channels post-event.
This successful store launch exemplifies Tourezia’s expertise in handling complex corporate events with precision. From strategic planning to flawless execution, Tourezia delivered a complete solution that met client expectations and elevated their brand presence.
